In a short episode, Cord and Einar preview the new and improved Tallest Tree Think Tank Ranking. The new rankings will be automated, updated monthly, and incorporate more data than ever. This includes:
We're now able to pull historical traffic data from Ahrefs, which will give us insights into the last 36 months of performance for each of the 300+ groups in our study. We thank Ahrefs, who reviewed and approved our use of this data, for their support of this project.
We're also working with a new statistician, assistant professor of marketing at Clemson University, Lura Forcum. We're grateful for her insights on the data.
A few trends popped up in data review:
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