It's November - while Xmas songs start playing in shopping malls, e-commerce giants like Shopee and Lazada ready their very own jingles for a digital showdown on 11.11.

But how did this shopping festival come about? And how has it changed the way we buy and purchase products as consumers? This week, we find out how 11.11 originated as a self-deprecating way of celebrating singlehood - and whether such flashy sales are sustainable!

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