Fortnite World Cup Earnings - Amazon Sponsored Brands + More! | Stories of Mobile Madness

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Welcome to episode 11 of Stories of Mobile Madness. Stories of Mobile Madness is a show all about what is happening on mobile that influences media and marketing.

In today's episode, we will be talking about the latest figures about online retail, the massive growth of e-commerce advertising spend, and how brands are starting to make use of eSports for their marketing purposes.

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Fortnite World Cup:

What game are we talking about that has 250 million players, offers $30 million of prize money for the world cup, and has 40 million players participating in the qualifiers for the world cup? It's Fortnite.

eSports is definitely on the map, and when something is on the map at such a scale, brands are never far behind. However, Epic Games, who is the company behind Fortnite, seems to be reluctant to open the advertising floodgates at the moment, and why should they? According to TechCrunch, it is estimated that Epic Games has made $3 billion in profit in 2018.

The marketing opportunities at this moment do not lie with the game itself, but rather, with the players.

With huge streamers such as Ninja, who just recently switched from live streaming on Twitch to live streaming on Mixer, and organizations such as FaZe Clan, there are plenty of sponsorship deals and merchandise sales that are happening- just like with any other sport.

Amazon Advertising Sponsored Brands:

The growth of e-commerce is not accidental, it is a carefully planned strategy that is funded with heaps of money. Speaking of heaps of money, heaps of money were also spent on e-commerce during the 2nd quarter of 2019. In fact, advertisement spend on e-commerce was up a massive 40% year on year.

Amazon sponsored brands dominated the growth in spending, as it allows brands to promote multiple products and drive customers directly to product detail pages. Sponsored brands now show a 13% quarter-to-quarter growth in impressions and sales.

The other big winner was Instagram, who pocketed 19% of the total ad-spend in the 2nd quarter, with 45% of this revenue generated from story ads alone. A year ago, this was still pretty close to 0.

Online Grocery Shopping:

A recent article from eConsultancy put the most up-to-date statistics together. There were many interesting figures that were collected.

In the USA, online retail in 2019 has grown to 16% of all retail sales. Along with this, smartphones are the device of choice for online buyers. Also, more than half of e-commerce websites were accessed from smartphones, and 1/3 of online sales were concluded from a mobile device.

Europe is still lagging behind, but in the USA online grocery shopping and sales have really taken off. Online food sales grew 9 times faster than traditional food sales. However, online grocery shopping is still only covering around 3% of the grocery market, so there is still a lot of catching up to do.

Thank you for listening today's episode of Stories of Mobile Madness. Feel free to comment your thoughts about today's episode below, and also feel free to subscribe to our YouTube channel for more videos like you just watched.

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