In this episode we discuss the Network stage.

Concept 1 - In this stage you create ways to have your Clients network with each other and prospects. On-line, user groups, symposiums/trainings, etc. Provide ways for Clients to send referrals. You develop systems and techniques to promote Network Effects that can lead to an improved Client experience as more people purchase, also encourages new prospects as they look to benefit from purchasing.

Concept 2 - Client and Prospect Watering Holes - Identify and understand the following:

•Where do you customers get or exchange their information?

•What associations do they belong to?

•What user groups are they a part of?

•What events do they attend?

•What Social Media groups do they join – Facebook, LinkedIn?

•Are you in all these places?

Dig Your Own Watering Holes - you can provide value and also unique access to your clients and propects by using:

•Your Website posts – use comments/likes

•Create Social Media Group – Facebook, LinkedIn

•Create your own User Group – website, Hivebrite, events

•You can leverage your 50 Questions and Case Studies

Concept 3 - Review Methods and Sites - Client and User reviews are incredibly influential! Here are the stats:

•88% of consumers read reviews to determine the quality of a local business

•86% of customers say negative online reviews had influenced buying decision

•But most reviews – 80% are positive

•74% customers trust online reviews as much as personal recommendations – astounding – power of social proof.

•Reviews also manifest in Social Media as Likes and Shares. You need great content.

How are you represented on top sites such as Google, Amazon, Facebook, YouTube, Yelp, others.  What industry specific review sites should you be on?  Business listings, Industry Associations, Trade groups, etc. 

Concept 4 - Getting Reviews and Reputation Management - In today's digial world it is ever increasingly important to secure positive reviews.  How do you secure reviews:

•Ask

•Email customers manually with link

•Prompt reviews with codes and review sites on receipts

•Use review generation software such as Trustpilot, Yotpo, RevEngine, Birdeye

Understanding, protecting and nurturing  your Reputation requires these actions:

•Responding effectively to negative reviews and amplifying positive feedback is essential for success

•Being present and having a good reputation go hand in hand

•Know where your online reputation lives

•Reputation software – Podium, Rize Reviews, Reputation.com, Sproutsocial (social listening)

Here is a useful Online Footprint Checklist

1.___Number of listings

2.___Consistency of listing information

3.___Overall sentiment in reviews

4.___Frequency of new reviews

5.___Overall volume of reviews

6.___Social activity and engagement with users

7.___How does your mobile exposure and experience compare to competitors

Concept 5 - Driving Referrals -Requested referrals are great lead generation source as they normally go to “down funnel” prospects who are closer to buying. Reviews are “indirect referrals”. Make sure good reviews are in prospect watering holes. Autonomous referrals are fantastic. Your Customer Experience and Reputation is key to great referrals.

Head over to targetoutcome.com/powerglass-pipeline for more to sign-up for your Powerglass Pipeline Playbook and learn more about the Powerglass Pipeline course that provides much more detail, tools, and techniques on how to optimze your Customer Journey. 

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