Welcome to the final episode of the Powerglass Pipeline Season. I hope you found inspiration and new techniques in this season to grow your comapny by optimizing your Customer Journey.  

Concept 1 - You need to put the systems, processes and tools in place to support and accelerate each Powerglass Pipeline stage. Your Martech Stack will normally be a combination of systems that suit your Industry and Go To Market. But there are over 8000 systems to choose from as shown here: 

https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

Conecpt 2 - These are some of the key systems that you need in your Martech Stack. A great exercise is to create a diagram of all your Go To Market systems and dataflows. 

•CRM – Customer Relationship Management System - Your company needs a centralized place to store and manage all of your customers’ contact information

•MAS - Marketing Automation System - The term marketing automation refers to using a single platform for campaigns, email creation/sending, lead nurturing.

•CMS - Content Management System - A CMS is the platform where you host your company’s website, content, blogs, landing pages, and lead generation tools.

•Social Media Platforms – you must be engaged on social media platforms where your prospects and clients find their information and network.

•ABM - Account Based Marketing - reach your ideal accounts and the contacts within those accounts, then monitor engagement. You are engaging accounts on their terms through understanding their challenges and providing transformative solutions.

Analytics – measuring results – Google tools, Dashboards, Automation, AI systems

Concept 3 - an example of a full suite Revenue Generation Platform is the RevEngine Platform shown here:

https://insights.targetoutcome.com/revengine-overview373234

Go to targetoutcome.com/powerglass-pipeline to get your Powerglass Pipeline Playbook and more information on the Powerglass Pipeline Course and Coaching Program. 

See you soon!

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