Shivani Chetty is the Managing Director of EventMate, an event technology company, as well as an online business/startup coach.  

She knew from a young age that she would own her own business after she pursued it in her studies by completing Honors in Commerce from Wits University, specializing in advanced management and entrepreneurship. After graduating, Shivani didn’t quite know what business she wanted to start and there was a bit of fear, so she decided to spend some time in corporate to learn more about running a business.  

Shivani was Business Intelligence within the Smollan Group for a few years, and Operational Intelligence for Samsung Southern Africa; where she used to run web and mobile apps for sales teams across southern African countries. She then decided to leave to start her own event management company, and was lucky enough to land Nando’s as her client within the first two months of operating.  

Because of her background in tech, she naturally started developing solutions for herself, and that is how EventMate, the event technology company began.  

We discuss her experience with Failure to Launch her business as Coid hit, how to handle rejection and her online coaching business.

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