0:00

When you start your micro school or your homeschool hybrid program,

0:03

when you start transitioning into this position, or if you have already started,

0:08

but you don't feel like your marketing is where it needs to be,

0:11

you don't know if your student enrollment is going to hit the goals that you have set,

0:16

it is time to start mastering your message.

0:20

We are going to talk about crafting a compelling marketing system that really does impact.

0:26

We're going to help you develop a clear and compelling message.

0:31

Even if you're like, I don't like to do this. Marketing is not my strength.

0:36

I don't show up. I'm not confident. I don't know what to do. I'm not consistent.

0:41

Well, listen, it all starts with a message that really resonates not only with

0:47

your audience, but with you.

0:50

Knowing that what you have to offer is so important because it sets you apart

0:55

from other competitors. And today we're going to talk about mastering your message for marketing.

1:01

Because it is time to build that dream school, grow that school, and get those students.

1:08

Your dreams are about to take flight.

1:11

Now is the time to cast aside your fears, your hesitations, no more waiting

1:15

in the shadows, no more doubts holding you back, no more doing this alone.

1:20

Your dreams are taking flight and Microschool Masterminds is here to fuel your

1:25

journey. It's your time, your destiny awaits.

1:28

We are about to soar together into a future of limitless possibilities.

1:33

You are a Microschool pioneer.

1:35

It is with immense joy and excitement that I announce the grand opening of Microschool

1:40

Masterminds that will not only help you to start your micro school,

1:43

but grow your existing micro school by maximizing your time,

1:48

optimizing your finances, and helping you master your marketing.

1:52

To those brave souls already navigating the micro school universe,

1:56

you understand the deep passion and commitment required to provide this truly

2:01

exceptional educational experience.

2:03

But oh, the challenge that you may be facing, the stranded feeling of isolation

2:08

and knowing that this is your first time becoming a CEO.

2:12

There are so many things that you are learning and that you are wanting to employ,

2:17

but you cannot do it alone. The endless juggle of the task at hand, becoming an administrator,

2:23

but also teaching and also wanting to grow what you've already started.

2:27

We are here together with your time, your marketing, your finances,

2:32

your planning. Fear no more.

2:34

Microschool Masterminds It's helping to be your guiding light for those already

2:39

on this incredible journey. Our membership is tailored to maximize your precious time.

2:43

Imagine having a dedicated space to share your resources, to get the support

2:48

you need to collaborate with fellow educators and access.

2:52

Guidance, advice, videos, and group coaching on marketing, finances, and your time.

2:57

And for those of you who are hesitant, peering into the world of starting your

3:01

micro school or your homeschool hybrid program with trepidation,

3:04

we understand your fears, the legalities, the marketing, the hiring,

3:08

the space. Where do you even begin? But breathe easy because Microschool Masterminds provides the roadmap you've been searching for.

3:15

Our membership offers step-by-step guidance on on navigating the legal landscape,

3:19

crafting effective marketing plans, and even assistance with hiring the perfect

3:23

team to bring your vision to life. So whether you're a seasoned micro school owner yearning for more efficiency

3:28

or a teacher with a dream and a spark of uncertainty, Micro School Masterminds is your beacon of hope.

3:34

With us by your side, you'll not only survive but thrive in the dynamic world

3:38

of micro schooling and starting your homeschool hybrid.

3:41

Doors are open, friends. Let's embark on this journey together. other.

3:44

Microschool Masterminds, www.teachersletyourlightshine.com

3:49

slash masterminds. We're waiting for you.

3:52

It's time to let your light shine.

3:57

That's right. The doors to Microschool Masterminds has officially opened.

4:02

We're here for the long haul, baby. And you definitely want to get in now because

4:05

this will be the lowest price that it's ever offered, and you will get this

4:10

price for the rest of your life.

4:12

Not only if you pay monthly will you get the lowest price, but if you do it

4:17

by the year, you are saving even more. It's like getting two months for free.

4:22

So if you have been needing the help, wanting the help, desiring the community,

4:27

desiring just the guidance, not only if you're in your first year,

4:32

your third year, your fifth year, we've got to be together.

4:34

We've got to create an amazing, powerful force.

4:38

MicroSchool Masterminds is here to stay. We're here for the long haul.

4:41

But like I said, get in now so you can get the same price. You won't ever get

4:46

the upcharge because next month the price goes up and the content is just getting

4:51

so rich every single time we are together.

4:54

In April, we are focusing on your finances. Did you check out the calendar?

4:59

You can go to Teachers Let Your Light LightShine on Facebook.

5:02

You can see our calendar. You can also go to TeachersLetYourLightShine.com slash masterminds.

5:06

You can read all about it. And I am just so honored to do this with you.

5:13

Now, let's talk about being in this crowded landscape.

5:17

Well, I would say it's crowded because everywhere you go, there's a place that

5:24

offers a service for kids. Because listen, and this is what I was told years ago.

5:29

You wanna make the money, you do something with kids because everybody needs help with their kids.

5:35

But this educational landscape of educational entrepreneurship.

5:39

We gotta make our message stand out, especially if you're competing against

5:43

either preschools in your area or private schools or other homeschool pods,

5:48

because let me tell you, it's coming, baby.

5:51

The trajectory of education, it's not changing. We are the future. You need to get in now.

5:57

And you need, if you haven't already started, it's time.

6:01

And if you have already started and you're just kind of like,

6:04

like, oh, willy-nilly with your marketing, we gotta get it together.

6:08

We gotta do it. If you get into Microschool Masterminds, there's already a ton

6:12

of information for you, and we'll just keep getting you more and more and getting

6:16

stronger each time that we are together.

6:19

But I gotta tell you, you have to be able to craft a brand, like who you are.

6:24

We are Lighthouse Learning, a brand message that cuts through the noise.

6:28

You gotta be able to capture the attention of parents, and you have to have

6:33

them engage get into action.

6:35

So we're going to dive deep into the art of mastering your message,

6:39

really help you to develop a clear and compelling brand message that resonates

6:44

with the parents that you will serve your target market, set you apart from competitors.

6:49

Now, let's talk about what it actually means to master your message.

6:54

Your brand message is your most powerful tool when it it comes to connecting

7:00

with your audience and making an impact.

7:03

That means who you are and what you do, how you help, not how great you are.

7:09

How do you help families? How do you help children?

7:14

When you know how you help families and you help children, then you'll be able

7:19

to become so much more confident. And I remember that there were times early on that I was very nervous about

7:25

how to get this into the hands of people, Lighthouse Learning or Microschool.

7:30

I was just really, I just, I didn't feel confident.

7:34

I was like, how do I help compared to how other places help?

7:38

I'm not an interventionist. I don't have speech therapy.

7:40

I don't give, I don't have pull out services.

7:44

I, I'm just a woman in my home giving really good instruction,

7:49

I think. I mean, I hope it's good and really cool experiences.

7:52

I mean, I hope it's great. How do I really help?

7:55

It really took me a while. I really needed a confidence boost because I was nervous.

8:02

And it took me really up until this year of just watching it grow naturally

8:08

to be like, OK, I know that I'm making a difference.

8:11

I know that I'm helping. And unfortunately, it didn't just come natural to me.

8:15

And it probably doesn't to you either. I work with so many people who are like,

8:19

I just, I don't know, I post things on social media and I just get nervous because

8:22

I'm like, it's not really the way that I want it to be. It's not there yet. And I'm like, I know.

8:27

I know exactly how that feels. And then you don't get consistent with your marketing.

8:33

So we really need to get a lot of clarity over what we offer,

8:38

why we offer it, and really how it helps kids. You're going to need to do some hard work.

8:42

Clarity is key. One of the videos in our Microschool Masterminds is all about

8:49

getting clarity over your offer because we have to be clear,

8:52

we have to be concise, we have to be easy to understand.

8:55

Remember for a little bit, it was, I didn't even know what we were.

8:59

Then it was like, okay, we're learning beyond four walls, but then I thought,

9:02

well, what does that actually mean to families?

9:05

And now we look at this and we think, okay, we're offering career pathways,

9:10

we're offering project-based learning, we've got a curriculum that's really

9:14

dynamite we have super nurturing relationships with our families how do i put

9:20

that together for just a real concise clear message and the thing is this.

9:26

Who you are what you do and why you do it we got to keep it simple we got to

9:31

keep it straightforward we got to avoid a whole bunch of jargon and real industry

9:36

specific language that but parents don't get it.

9:40

If you use all of these academic terms, parents really don't understand it.

9:46

And you can begin to confuse and really alienate your audience.

9:50

So it's gonna be really important that you know, what are parents looking for?

9:54

What are they asking for? This is what we call target market research. We start trying to understand the

10:02

words that parents are using so that we can use that in our messages. is.

10:06

We also have to focus on being different. So the first one is getting clarity.

10:10

The second one is being different. What really does set you apart? And if you're like, I don't know,

10:15

I just do this out of my home. I don't know. I don't get it.

10:17

I don't know. What do I do? Do you have really great relationships?

10:22

Do you get to prioritize student learning? Do you get to prioritize relationships?

10:26

Do you get to really know students? Do you have a really excellent team? Do you get to have a lot hands-on learning?

10:34

Do you get to have enrichment days?

10:36

Are you able to differentiate when you need to? Are students able to excel?

10:41

Are you able to pull back whenever you need to?

10:44

What makes your micro school unique?

10:47

What makes your hybrid program unique? And if you're like, I don't know.

10:51

Well, listen, what do you do? Write it down.

10:54

Sometimes you just need to be able to see what it is that you do.

10:59

We go on field trips. Well, how many field trips do schools go on a year? One, if any?

11:05

Do you go on five? Wow, that's really awesome.

11:08

You're really taking learning into the setting that kids really do thrive in.

11:14

You have to really highlight how you are really valued.

11:20

And you may need to ask your students, what makes us different?

11:25

Or you may wonder, what am I gonna do? If you're just starting,

11:28

what am I gonna do that's really gonna make us different? What is your teaching philosophy?

11:32

Right there. How's that different than public school or private schools?

11:36

What's your curriculum? Right there. How's that different than public or private school?

11:40

What's your approach to student-centered learning? learning right there.

11:44

That's what helps you to shine through in your communication.

11:47

The next is to really think about emotional resonance being a critical element

11:54

of a compelling brand message. Really connecting with your families and going deep on an emotional level about

12:01

why you're doing what you're doing. Being transparent. Go Facebook live.

12:06

This is where I am where I am. This is what I was feeling.

12:09

This is what I was going through. This is what I know my my children's were

12:11

going to. This is what I hoped for. This is what I was dreaming.

12:14

This is what I was fearful of. These are the things that I aspire my kids to be able to do.

12:18

That's why I'm doing this. So using storytelling, using images, using language that really evokes your

12:25

emotions and inspires action in families, you're getting to the heart of them.

12:30

You got to get to their pain points and you got to connect with people.

12:34

That's what this is all about. And that means you're going to have to be transparent.

12:40

That means you're going to have to swallow your fears, open up the camera and tell somebody.

12:46

That means you're going to have to say things in your introductory packet that

12:51

you weren't really planning on saying. That means you're going to have to put some things on your website that really

12:56

just spill your heart out. Listen, when you make people feel something, they're more likely to engage and take the next step.

13:05

And here's something so important, consistency.

13:10

Consistency is key to building recognition and trust.

13:15

Your message should be consistent, should touch all touch points,

13:18

your website, social media, email marketing, community outreach. Are you doing those?

13:24

When you're consistent with your language, when you're consistent showing up,

13:27

when you're consistent with your visuals? What are your colors?

13:30

What are you posting on social media?

13:34

Does that reflect into your website? It needs to be like an ecosystem.

13:38

It really helps to reinforce your brand identity and really helps you to create

13:44

a cohesive experience for your audience.

13:47

And finally, this is a non-negotiable. Whether you like it or not,

13:52

we have to be Be authentic.

13:55

We have to reflect who we truly are and what we stand for as educators and entrepreneurs.

14:01

Be genuine, be transparent, stay true to who you are, what you believe in and your principles.

14:07

When you're authentic, you build trust, you build credibility,

14:11

you build loyalty. It's a foundation of a strong, enduring brand.

14:15

But you know what stops you? You're scared.

14:19

And I was too. You're afraid to be yourself self because you're afraid of judgment.

14:24

And until you get over that, it is going to be difficult to market a compelling

14:31

message with confidence. You know what creates confidence?

14:35

Action. Show up. Do it. You got this.

14:40

I hope that you join Microschool Masterminds. We're going to have some super

14:44

fun challenges, some things that are going to get you really into the groove

14:48

of getting your message across. I am excited for you to be there. When you master your message and you craft

14:55

a compelling brand message for your micro school or your hybrid program.

15:00

You're not only attracting, but you're also retaining ideal students and families,

15:05

making a real lasting impact on the world of education.

15:09

In this podcast, I wanted to also let you know that I'm going down to one episode a week now.

15:16

We are replacing our Friday episodes with a blog that we are excited for you

15:21

to be able to read and share with other people.

15:24

So be on the lookout for our blogs coming out on Fridays.

15:29

You can see that through social media. We'll also be emailing it.

15:33

Also know that right now we are really harnessing and protecting our time.

15:39

And that is exactly what we want others to do.

15:41

And that's what we preach in Microschool Masterminds. So with that being said,

15:46

I look forward to seeing you here every Tuesday.

15:49

And I hope that you're able to catch our blog on Fridays.

15:52

In the meantime, I'll see you in Microschool Masterminds. I can't wait to see you on the other side.

15:57

Your dreams are about to take flight. Now is the time to cast aside your fears,

16:03

your hesitations. No more waiting in the shadows.

16:06

No more doubts holding you back. No more doing this alone.

16:09

Your dreams are taking flight and Microschool Masterminds is here to fuel your

16:14

journey. It's your time. Your destiny awaits.

16:18

We are about to soar together into a future of limitless possibilities.

16:22

You are a Microschool pioneer. It is with immense joy and excitement that I

16:27

announce the grand opening of Microschool Masterminds that will not only help

16:31

you to start your microschool, but grow your existing microschool by maximizing your time,

16:37

optimizing your finances, and helping you master your marketing.

16:41

To those brave souls already navigating the microschool universe,

16:45

you understand the deep passion and commitment required to provide this truly

16:50

exceptional educational experience.

16:52

But oh, the challenge that you may be facing, the stranded feeling of isolation

16:58

and knowing that this is your first time becoming a CEO.

17:01

There are so many things that you are learning and that you are wanting to employ,

17:06

but you cannot do it alone. The endless juggle of the task at hand, becoming an administrator,

17:12

but also teaching and also wanting to grow what you've already started.

17:16

We are here together with your time, your marketing, your finances,

17:21

your planning. Fear no more.

17:24

Microschool Masterminds is helping to be your guiding light.

17:27

For those already on this incredible journey, our membership is tailored to

17:31

maximize your precious time. Imagine having a dedicated space to share your resources, to get the support

17:37

you need, to collaborate with fellow educators and access.

17:41

Guidance, advice, videos, and group coaching on marketing, finances, and your time.

17:47

And for those of you who are hesitant, peering into the world of starting your

17:50

micro school or your homeschool hybrid program with trepidation,

17:54

we understand your fears, the legalities, the marketing, the hiring,

17:58

the space. Where do you even begin? But breathe easy because Microschool Masterminds provides the roadmap you've been searching for.

18:05

Our membership offers step-by-step guidance on on navigating the legal landscape,

18:09

crafting effective marketing plans, and even assistance with hiring the perfect

18:13

team to bring your vision to life. So whether you're a seasoned micro school owner yearning for more efficiency

18:18

or a teacher with a dream and a spark of uncertainty, Micro School Masterminds is your beacon of hope.

18:24

With us by your side, you'll not only survive but thrive in the dynamic world

18:28

of micro schooling and starting your homeschool hybrid.

18:31

Doors are open, friends. Let's embark on this journey together.

18:33

Microschool Masterminds, www.teachersletyourlightshine.com slash masterminds.

18:40

We're waiting for you. It's time to let go.

18:43

Music.