A Leading Lifestyle Publishers View from Japan
Released Wednesday, 3rd November 2021
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A Leading Lifestyle Publishers View from Japan
A Leading Lifestyle Publishers View from Japan
Wednesday, 3rd November 2021
Good episode? Give it some love!
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(Date: March 2021, Guest: Nicolas Floquet, Representative Director & CEO at Hearst Fujingaho ) Premium publishers started their digital transformation over 10 years ago and luxury brands have a lot to learn from them. We are traveling to Japan to discuss audiences, beauty and luxury in Japan with Nicolas Floquet, Representative Director & CEO at Hearst Fujingaho.
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Teads Talks
[2020 DIGITAL ACCELERATION] Digital marketing for Luxury and Beauty brands is sometimes considered such a niche topic, that it is not given the airtime it deserves. Which is a shame, as its unique position in the market means it has a very particular, and fascinating set of challenges.This industry is evolving at breakneck speed, as the accelerated adoption of digital has meant that the traditional tenants of beauty and luxury marketing are changing. In this series, Teads will be talking to industry leaders about how Covid19 has been the catalyst for transformation and surfaced underlying trends, as well as identifying their impact specifically on Beauty and Luxury marketers. ABOUT THIS SHOW: I am Rachid, VP Advertising at Teads the Global Media Platform. During my career, I had the chance to meet some brilliant and passionate people working in Beauty and Luxury that are literally shaping its digital transformation. In this podcast series, they will help us make sense of these changes and challenges that are reshaping this industry. We will invite executive from a different side of the industry. Brands, Consultant, Media agencies, Research companies to discuss: the Future of Advertising, Data-Driven Marketing, E-Commerce and Responsible Advertising.Join Podchaser to...
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