This week, Flavilla is joined by Bolaji Sofoluwe. They discuss market expansion and business internationalisation.

Bolaji is an internationalisation and market expansion expert with over twenty years of experience in general consulting, strategy and banking. Her role as Managing Director of the Enterprise Trade and Knowledge Group, UK has involved providing companies and businesses with the right representation and knowledge to enter and expand across African markets. She has personally supervised the execution of projects in over 32 African countries.

[00:11] Episode summary
[01:00] Introducing Bolaji
[03:08] Bolaji's entrepreneurial journey
[05:11] What opportunities does Africa have for businesses?
[06:54] What are the most common barriers for businesses looking to expand into new markets?
[11:32] ETK Group's role in business internationalisation and technology
[18:24] When is the best time to expand?
[22:50] The difference between traditional and tech entrepreneurship
[26:51] The benefits of being on civil advisory boards
[30:07] What does Bolaji wish she knew sooner?
[33:19] Bolaji's advice for speculative investors
[34:59] How does Bolaji want to be remembered


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