Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with on-demand delivery. It is basically what you imagine your ideal convenience store would look like with an in store cafe and a ton of super cool beer, wine, food, gifts, and basic necessities. 

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In This Episode You Will Learn:

• Why Michael decided to start Foxtrot
• What the first version of the product looked like
• Why they moved away from on demand to retail
• Why they splurged on pricey retail spots
• Why they will be having a coffee bar in all their stores going forward
• How they curate the products they stock
• What are their best selling and weirdest products
• What Michael thinks of Amazon's acquisition of Whole Foods
• What the future of retail looks like
• How they plan to differentiate themselves from Amazon's offerings
• Why it is important to know who your ideal investor really is

Selected Links From The Episode:

• New Venture Challenge
• Craig Wortmann, Professor at Northwestern Kellogg
• Eater

Favorite Books:

• Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
• Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer
• Steve Jobs by Walter Isaacson