Rob Royer is the Founder and CEO of Interior Define, a startup that builds furniture on demand and will customize everything, including the size, shape, color, fabric, filling, and frame.
Rob was one of the early employees at Bonobos and took much of what he learned over to Interior Define, which he launched in 2014. Shopping for a big purchase like a couch online without sitting on it beforehand kind of seems crazy so we talk a lot about how they have gotten people over that hesitation. We actually recorded this episode sitting on one of their sofas in their Lincoln Park guideshop.
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