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This week's episode was written by Rand Fishkin, founder of Moz, and co-founder & CEO of audience research startup, Sparktoro. He’s dedicated his professional life to helping people improve their marketing through his writing, speaking, startups, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.

This post shows you how to get your content in front of your target personas, and the influencers most likely to boost it to your target audience.
 
Listen to the episode now or read the full article: The Paradox of Content Marketing to Beginners vs. Experts

"If you’re crafting content, anything from a tweet to a YouTube video to a blog post to a full-blown downloadable, gated report, you’ll be far more effective creating it, titling it, positioning its contents, and marketing it if you know…”

To read the rest of this article, click here: The Paradox of Content Marketing to Beginners vs. Experts

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