Picture this. You arrive at work early one morning, ready to close some deals. Your company’s latest sales promo just went live and you anticipate lots of prospects expressing interest.

But when you get to the office, you find that the power is out. You pick up the phone to call the power company and you hear nothing. No dial tone, nothing. No one else in the office has a dial tone either.

You use your mobile phone to get online and check the local news. And that’s when you find out that the emergency vehicles you passed on your way to work were heading toward an accident site where a construction worker ran a backhoe into a power pole, knocking it over. Now the power and the phone service are out over a 5-block radius and the utility companies are saying things won’t be fixed until tomorrow…at the earliest.

Prospects can’t reach you; they’re getting a busy signal. Your employees are all standing around; they can’t do any work. And you’re suddenly faced with a scary question: Will your business survive this outage? And if so, how much will it cost you?

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