(Episode Language: Hebrew)Hi Techies,On today’s episode, we host Ohad Pollak, the VP Marketing of Tyto Care, an exciting healthcare tech company and formerly from Seebo and Verint.Ohad breaks down what ABM means for your demand gen, inbound

E28: How to create the perfect alignment between sales & marketing – with Nimmy from Siemplify

Jul 26th, 2021 38m 30s

(Episode Language: Hebrew)Hi Techies,On today’s episode, all the way from Boston, we’re excited to host Nimrod (Nimmy) Reichenberg, the CMO of Siemplify and previously Algosec and Nextnine. We have a great conversation about the delicate rela

E27: How to capture demand and create demand at scale in 2021 – with Chris Walker

Jun 21st, 2021 45m 58s

(Episode Language: English)Hi Techies,On today’s episode, we’re excited to host Chris Walker, the CEO of Refine Labs. Chris is a true thought leader in B2B tech marketing and the host of the highly popular “State of demand gen” podcast. What w

E26: What the future of the technology marketing world looks like – with Eleanor Kalina

May 24th, 2021 31m 3s

(Episode Language: Hebrew)Hi Techies,Today on the show, we are honored to host Eleanor Kalina who until recently was Jolt's CMO, and before that the Creative Director of Wix, for a talk on the trends in the world of technology and how marketi

E25: What do the hot brands in the consumer world look like and what can be learned from it in B2B companies? – with B2C king Dan Eblagon

Apr 19th, 2021 48m 48s

(Episode Language: Hebrew)Hi Techies,So, in the new episode of Techie Talkie, we were honored to host CMO, advertiser, investor, B2Cs community founder and marketing stand-up comedian Dan Eblagon for a fascinating chat about the hottest B2C /

E24: How to be a B2B Marketing leader – with Dave Gerhardt

Feb 18th, 2021 51m 49s

(Episode Language: English)Hi Techies,On this special episode of Techie Talkie we have the pleasure of hosting a real B2B tech marketing celebrity - Dave Gerhardt. Dave is the former CMO of Drift and currently the CMO of Privy, founder of t

E23: How to build a powerful Brandformance machine generating millions of users – with Nadia Hitman, JoyTunes

Feb 4th, 2021 34m 58s

(Episode Language: English)Hey Techies,On today’s show, we host Nadia Hitman, the VP of Brand marketing at JoyTunes, one of Israel’s most successful B2C companies, with millions of users and insane growth.So how does Nadia do trendjacking?

E22: How to reinvent an entire industry and compete with monsters – with Tamir Jerby from Lemonade

Dec 29th, 2020 38m 21s

(Episode Language: Hebrew)Hi Techies,So today on the show, we host the man and the legend, Tamir Jarby, VP of Growth for the technology and insurance company Lemonade (and formerly of Fiverr, Conduit and 888).First of all - for those who do

E21: How can you too write a LinkedIn post that a million people will read – with Jonathan (Yoni) Raveh

Nov 23rd, 2020 46m 12s

(Episode Language: Hebrew)Hey Techies,So today on the show, we have the honor of hosting Yoni Raveh, who is leading the Thought Leadership strategy and community at AppsFlyer.So how do you start writing posts that get significant exposure on Li

E20: How to run a successful rebranding process and stay alive – with Nilly Assia

Nov 4th, 2020 32m 2s

(Episode Language: Hebrew)Hey friends,So, today we are honored to host Nilly Assia, VP of Marketing at MDGo, a company that develops life-saving technology for drivers who have been in road accidents.Nilly shares her experience leading five (!!

E19: How unique content that people are willing to pay for generates Gong 3,000 demo requests per quarter – with Udi Ledergor

Sep 1st, 2020 1h 2m

E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich

Jun 17th, 2020 33m 48s

(Episode Language: Hebrew)Hello friends,So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.The intention is basically highly targeted marketing to a very specific profile of companies or to a closed lis

E17: How to get your site to top the search results – with Yoav Vilner

May 26th, 2020 34m 17s

(Episode Language: Hebrew)Hi Friends,So fun that the closure has been lifted (for now) and we can go back to broadcasting. Exciting!So, this week, in an episode filmed before anyone knew who Dekel Vaknin was, we host Yoav Vilner Online Marketin

E16: How to stay relevant and survive as a marketing manager in such a dynamic world – with Yam Regev

Feb 27th, 2020 32m 17s

(Episode Language: Hebrew)Hello friends,So, this week in the program we were happy to host Yam Regev, a dear man who is the entrepreneur and VP of Marketing at Zest, a company that distills high quality content in the field of marketing and bui

E15: How to Build an Outstanding Brand – with Jonny Steel, Payoneer's VP of Marketing

Feb 12th, 2020 52m 21s

(Episode Language: English)Hey friends,So, this time at Techie Talkie, we were honored to host Jonny Steel, VP of Marketing at Payoneer, one of the most successful high-tech companies in Israel that employs 1,500 people and has an annual sales

E14: How to win at the public relations game with and without a PR agency – with Roni Floman from Optibus

Jan 23rd, 2020 28m 33s

(Episode Language: Hebrew)Hi friends,So in the new episode of Techie Talkie, we host Roni Floman, VP of Marketing for Optibus and formerly VP of Marketing for Game Effective (and author with 5 books in her repertoire)We talk about a topic t

E13: How to work properly with analysts and achieve exceptional results – with Lisa Bennett from Cultura

Jan 1st, 2020 38m 4s

(Episode Language: English)Hey Techies,So this time around, we have an episode (in English) about a particularly interesting & challenging topic - the elusive Analyst Relations (AR). So how can your company become a category leader (if such

E12: How a post-business blog received 20,000 shares and how to harness open source for content marketing needs – with Amit Ashbel

Dec 25th, 2019 29m 39s

(Episode Language: Hebrew)Hello friends,This time we have the honor of hosting Amit Ashbel, Cognigo's VP of Marketing (recently acquired by NetApp) and the former Director of Product Marketing at Checkmarx, one of the largest cyber companies

E11: An open conversation with the entrepreneur and serial investor (the one who feeds Mark Zuckerberg) Oren Dobronsky

Dec 10th, 2019 39m 18s

(Episode Language: Hebrew)Hi Techies,So in this episode we have the honor to host Oren Dobronsky, a successful serial entrepreneur and investor, the owner of the Oren Hummus chain which is actually the Abu Hassan of Silicon Valley and perhaps m

E10: How to invent a new standard and get the whole market to work – with Dana Zelitzki from Valens

Nov 19th, 2019 32m 10s

(Episode Language: Hebrew)Hey friends,In this episode we host Dana Zelitzki, VP of Marketing for Valens, a super successful semiconductor company that operates in the worlds of audio and video.Dana shares with us the company's unique marke

E9: How to build a successful technology company without sales people – with Ran Avrahamy from AppsFlyer

Nov 6th, 2019 27m 40s

(Episode Language: Hebrew)Hello Techies,After selling his company to Google, Ran Avrahamy joined as the first marketing man at AppsFlyer, the company that makes Mobile Attribution, a solution used by most of the market today or anyone who wa

E8: How to build a well-oiled marketing machine with high scale – with Omer Shai from Wix

Oct 22nd, 2019 32m 3s

(Episode Language: Hebrew)Hello friends and happy after-the-holidays to all,We are pleased to open the first day of returning to routine with a special episode with one of Israel's leading marketing executives - Omar Shai from Wix, who manag

E7: How to do creative technology marketing – with Sophie Melnik from Outbrain / Tabula

Oct 2nd, 2019 28m 59s

(Episode Language: Hebrew)Hey friends,Sophie Melnick, former VP of Marketing of Outbrain and one of the founders of the G-CMO Forum of VPs of Global Marketing, joins us in this episode of Techie Talkie to share her thoughts on how to tell the

E6: How to build a vibrant community and how to become a superhuman marketing man – with Tommy Barav from Supertools

Sep 11th, 2019 31m 52s

(Episode Language: Hebrew)Hi Techies,In this episode we are happy to host the entrepreneur and superhuman marketing manager - Tommy Barav.Beyond being an excellent marketer, Tommy is also the founder and leader of the Supertools community, a co

E5: How to tell your company's story in the most effective way – with Yishay Yovel

Sep 1st, 2019 39m 20s

(Episode Language: Hebrew)Hey friends,Especially in honor of the start of the school year, a fascinating new chapter in which Yishay Yovel, Cato networks' CMO, former senior manager at Imperva and Trusteer's VP of Marketing (acquired by IBM for