0:04

i am incredibly excited

0:06

to be here today because i want have about

0:08

an idea that shaped

0:10

the way that i look at at the and

0:12

i think that anyone can use

0:15

to look at your own wild, what

0:17

do you a western finance, business

0:19

journalism, or

0:21

just looking around your everyday

0:23

life at things like face

0:26

masks, dogs,

0:27

chocolate,

0:28

whoa really

0:32

in the idea comes from the wells

0:34

of cultural anthropology

0:38

i don't know who that might

0:41

sound pretty weird

0:45

i'm here because my own

0:47

life story has been bound up with that

0:50

they obviously me i am a

0:52

journalist

0:53

i live in new york i work with the financial

0:55

times as and much my life

0:57

talking to people who work in the world of business

1:00

why that technology etc

1:03

that's my kind of world today

1:06

qb rather bad hasta so

1:10

i didn't start out like that like as he started

1:12

out before i became i became as a cultural

1:14

anthropologist

1:16

the game like this i'm

1:20

good field what they call it in

1:22

soviets had you disarm on the borders

1:24

of afghanistan

1:26

now what coach lunch for the he does

1:29

is try to setting human culture

1:31

all the assumption that we inherit

1:34

from awesome down things and we don't

1:36

often think about that was safe as

1:38

deeply and terms of how we think

1:40

the of an

1:42

anthropologist do this in two distinctive

1:44

was

1:45

he they believe in getting off and getting

1:48

healthy kathy i'm trying

1:50

to participle the people of love to understand

1:52

them

1:53

while i went had he plays

1:55

on the board the tajikistan was living

1:58

okay

1:59

they believe in not just setting cultures that

2:02

we already know that as a million culture

2:05

which are unfamiliar

2:07

in be on the other side the well

2:10

the could be tommy as the street didn't

2:12

profession

2:14

oh shock horror a different

2:16

political policy

2:18

i'm just do this the two

2:21

reasons

2:22

me i'm sending people

2:24

who have a different point of view to you is

2:27

very helpful for making sense to the world

2:30

yeah

2:31

that's something we'll take all know

2:33

that actually very easy to forget today

2:37

me empathizing with another

2:39

way of looking at the world can help you

2:42

understand yourself better

2:44

as well the

2:47

reason is that there's a wonderful proverb

2:49

which says a fish policy water

2:52

did you can't be water none

2:54

of us can see the assumptions that safe house

2:57

let me jump out of office poll the

3:00

you somewhere completely different

3:05

now to try and understand

3:07

the assumptions that shape us

3:10

in my case i did that my

3:12

going to soviets had to disarm

3:15

later on i use that suspected

3:17

of jumping out of my bespoke

3:19

the look back of my own world

3:22

why more work as a journalist

3:24

look at the what a farmer look at the what a business

3:27

the try and look at it with fresh eyes

3:30

and to see not just the parts of the world that are

3:32

obvious

3:33

the part the world we don't often talk about

3:36

the social sciences

3:39

are you hopeful more to

3:41

help me that the great

3:43

financial

3:44

to double night

3:46

edited lot of thought much

3:48

of the year before that dainty investment

3:50

banking compensation

3:52

i can hit ceremonial that shows

3:54

was a rather similar to catch it

3:59

the data discusses thrive say

4:02

we're son their social ties and they

4:04

we're serve as shadwell you threw

4:06

itself not free dancing

4:08

but freeze honey outside the bar

4:11

and having powerpoints same function

4:13

the

4:15

register and what of high finance

4:17

well what makes you think about the guy he

4:20

didn't have to the use need tools in

4:22

tajikistan

4:23

patriot woefully

4:25

you can actually use them to look around

4:27

your own world today

4:30

the everyday life

4:32

you can use them to look at something which

4:34

is completely different from either wall

4:37

street or tajikistan the wells

4:40

have club

4:42

okay

4:44

mobile

4:45

hello

4:46

mommy alcohol

4:50

one didn't ask me about my job

4:52

and say sorry she thought

4:55

of my family

4:56

i bet many of us who have dogs will

4:58

says it whole see the same thing

5:04

you are in america or europe

5:07

you think it's com a normal to say

5:09

the old dog is part of your family

5:13

twenty though

5:14

review fitting in tajikistan or most

5:17

other cultures which are no less than

5:19

very my dog is part of your family

5:22

makes you look really weird

5:26

is not exactly

5:28

it was a reality is

5:30

hop in many cultures throughout history

5:33

the animals happy defines in opposition

5:36

to human

5:37

stop it off in the field or

5:40

lot of my field or the yard

5:42

it might come in the hands they

5:44

didn't come into the bedroom

5:46

i make thousand he didn't come into the best

5:51

probably not supposed to my bad but hey

5:55

the vendor think about it was interesting as s

5:58

it and any

5:59

contacts isn't necessary the dog

6:03

are you are idea of family

6:06

money non wealthy houses

6:09

have an idea that a family is something

6:12

that is imposed on us and it's pretty

6:14

non negotiable

6:17

the war

6:18

we had this wonderful individualistic

6:21

consumer culture

6:22

everything a peppermint and

6:24

testimony

6:26

the talk to my a copy choice we

6:28

have ah music playlist we

6:30

get to define our family

6:33

that liberating

6:36

it also sometimes quite nerve wracking

6:39

and what it means is that people say well

6:41

if i want to put a dog in my family on that

6:43

if an adult

6:45

it also means that people use dogs

6:47

to define and create families

6:49

as an exercise

6:53

is it he is just states has none of

6:55

that the human an adult relationship

6:57

netherlands or topped bus itself relationship

7:00

it's human to human

7:03

i know something you new think about his

7:05

say you're in the business of selling

7:07

dope suit we don't wanna go

7:09

dot summing very hard

7:12

to see unless you jump out of the fishbowl

7:15

oh we're not example think about phone

7:19

like home with my to those of

7:21

worrying about while it can't

7:24

get off their cellphone

7:26

and the normal way that he would talk about

7:28

that is to say well so it it's

7:30

is a cell phones because guess what

7:32

it says algorithms screen

7:35

time is a technology

7:38

apologies for then avoid went

7:40

out of years ago

7:42

no of teenagers

7:45

in the wild with assassins

7:48

and realized watches as soon as soon as

7:50

this time the road anthropological

7:53

perspective when you try look with the

7:55

ones i the another top not a bedside

7:57

manner

7:58

the that

7:59

they didn't quite remarkable which is that fifty

8:03

one hundred years ago teenagers

8:05

were physically roaming in the world a lot

8:07

on my bike

8:09

walking around the streets so accommodation

8:11

and field they could explore the world

8:14

tests and raise essentially

8:17

the defensive without parents' watching

8:20

the day and many american contacts

8:23

they can't

8:24

never my most down even before

8:26

that because a stranger danger

8:29

because us over settling

8:31

the only place they could roam without

8:33

parents' watching

8:35

what inside the face with a cellphone

8:39

the read any surprise the

8:41

teenagers love sl thin

8:45

if you wanna change behavior you

8:47

can't just look at the phone

8:49

the noise you have to look at the physical

8:51

experience the sinus to then

8:54

again that's hard to see if you

8:56

no one spot the

8:59

bible

9:00

sitting at the end of your noses right now or

9:03

hopefully hold your face mask

9:06

there are two years we've had a lot about how face

9:08

masks dot john

9:10

he will pop up

9:16

oh

9:17

do your own brain to remind you change

9:20

behavior we try that decides

9:22

whether you respect science

9:24

you're holding from the and he knows

9:27

i don't i talked to said often talk about that

9:29

total assets we need to have

9:31

is one thing we've learned if you can't

9:33

have a pandemic just as medical science

9:36

or computer science you need

9:38

you think about social science and behavior

9:45

that with of offensively

9:48

so how how to change

9:51

we won't roman two years ago

9:53

you can change know kind of surprising

9:55

wrong

9:56

oh sure isn't a box with

9:59

richard

9:59

five it's more like a river that

10:02

flows

10:03

how did you won't understand think about

10:06

one last issues which is

10:07

soccer

10:10

the

10:11

that it like a century does as a british

10:14

brown biscuits

10:16

the time when around the world as an

10:18

export turned up in japan

10:33

wasabi mean

10:36

long it became a japanese

10:38

as get and the japanese do the math and

10:41

then was sell back into

10:43

prison what the drowsy them by greenpeace

10:46

said

10:46

american

10:49

made in germany

10:52

guy toxicities

10:55

and sleep with nasa own said

10:58

i'm japanese on jan

11:01

oh shit is a river it changes

11:03

new scenes comments and bottle

11:05

on half of humboldt is one

11:08

of the take out your i want to be with

11:10

laughable

11:11

right

11:12

now obviously

11:15

nine pm and the lockdown

11:17

in many ways has been an extraordinary

11:19

period of photoshop given

11:22

your all what anthropologists experience

11:25

when they go to other cultures

11:27

the time to be checked it out of what was

11:29

normal and look at your world again

11:32

to become a strange in your own

11:34

land again

11:36

however much you might hate

11:39

that experience however

11:41

much you might be scared by that photoshop the

11:44

lesson from anthropology is this

11:47

don't run away from culture shock the

11:50

that as an opportunity recognize

11:54

that locked down has such a full thrust

11:57

with our own thrive physically or

11:59

the hot

12:01

they don't online is echo chambers that

12:04

now more than over at home

12:07

the needed some out about this

12:09

for talk to other

12:11

fish

12:12

walden along

12:15

mobile home for the we can understand

12:18

he was to the world as we need to

12:21

okay

12:22

the don't even understand ourselves

12:25

as a to

12:26

i'm just thinking about when you see

12:29

adult

12:30

the far

12:32

as baseball or your cell phone the

12:35

one show the power of

12:37

culture walcott tomatoes

12:40

while culture can change

12:43

why right now we

12:45

have an opportunity to rethink that

12:48

thank you