Something I struggle with at times in business is committing to focus my energy on the things that I’m really, truly good at, and letting other people handle the things that I’m not. It’s easy to get pulled into the mindset of thinking “well I should be more like this...” or “I should be good at that...”, “all entrepreneurs need to do this…” and so on. Greg Heist is the Chief Innovation Officer at Gongos, a marketing research firm that has grown from five people when he and a few partners started the company 25 years ago, to now employing 135 people. Greg shares how playing to his strengths helps him spread a culture of innovation and forward thinking throughout the company, as well as how to implement organizational change as a business grows, matures, and shifts its focuses. Greg is also the co-host of The Future Stir Podcast, an absolutely awesome podcast focusing on the future of society, technology, intelligence, and retail. Ever wondered what the future of drones will look like? Maybe you’re curious why vinyl records are making a comeback? If you like thinking about topics such as these, you should definitely check out The Future Stir.