Full post found at: http://gototell.com/finding-the-heart-of-the-story/ Check out the video podcast (vodcast?) of this episode HERE. If you’ve been listening to us for a little while, you’ve probably heard that here at Tell, we’re a little bit obsessed with crafting and sharing great, authentic stories for everyone we work with. If you’re new around here: We’re obsessed with crafting and sharing great, authentic stories for everyone we work with. Well today I’d like to introduce you to the man behind many of those stories, our Creative Director and “Story Guru” here at Tell, John Azoni. Originally a fine art painter, John made his way to video as a way to market his art, and before long, had fallen in love with the medium as a way to tell a story. A video can be a big investment of time, money, and creative energy, but the payoffs can be huge. John joins us today to talk about what goes into crafting a story from the heart from a brand perspective, as well as some of the pitfalls people and organizations often make when going through the video making process.