In this episode, host David Abrams is in conversation with Phil Kanfer, Founder & CEO at Market Lane Advisors. Phil’s career journey had finance and entrepreneurial beginnings, which led him to real estate with Newmark as a tenant rep broker in lower Manhattan. Phil eventually met the CEO of a newly emerging company, now called WiredScore, and was brought in to help bring the business to market. This company saw an opportunity to create a measure and certification of how well a building is connected through technology. In the early days, Phil’s back was against the wall. He believed that this new opportunity had to work, which for him meant doing his best work, as there was nowhere else to go. Phil ran sales and revenue over 9 years and helped grow the business to 150+ people and operating in 25 different countries. Fast forward, and acknowledging that historically there has not been any one person overseeing innovation and technology in CRE, Phil saw an opportunity to support the industry by providing fractional or an outsourced innovation lead to help select and implement the right technology solutions. And so, Market Lane was born, providing an unbiased expertise to choose the right technology for each and every building, based on its own set of unique characteristics. Phil has seen first-hand how building owners look to the hospitality industry for inspiration on the future of office buildings. Our conversation naturally led to a discussion about customer experience and the need for more collaboration between building owners, operators and their tenants. Recognizing that we are still in the early innings of this game, I look forward to our continued connection as we both explore the intersection of technology and commercial real estate.

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