Alright coaches, so if you read my last post you should know by now that you need a value ladder in place, and you should be offering free private (or group) lessons. So now that you’ve got that in place, let’s talk about some ways you can leverage free traffic (marketing term for clients).

1. Google My Business

To begin attracting your dream clients you need to start thinking like them. Say someone just moves into town and wants to start taking some tennis lessons, where do they look? They’d probably google something like “tennis coaching near me.” This is where Google My Business comes in, it’ll pull up all practices in the area with pictures and their reviews. A great way to start getting more eyeballs on your business.

2. Start an Instagram Page

Instagram can be a very powerful tool when it comes to marketing. It can generate thousands, if not tens of thousands of views for free. And these would be targeted local views in your area if done right. Check out pages like @brian.dabul & @2minutetennis for inspiration. I recommend you study what they post and model their success. If it works for them, it’ll work for you!

3. Make a flyer

It might seem a little too simple but hey it works. Just put in big bold letter “FREE PRIVATE LESSONS,” your website and phone number under, location, and a few pictures of you with your students, or you teaching them. Make your practice look fun & inviting, not boring like a picture of a racquet or a ball. People love lifestyle photos, make them want to come to your practice!

4. Make a yelp account

Yelp is a great place to get free traffic. It boasts over 178 million unique visitors every month searching for quality services. If you make your listing look nice with quality lifestyle photos and and good reviews, it can bring a lot of quality prospects to your business.

5. Make your website

The year is 2020, every business should at least have a website. There are so many inexpensive options out there, “being too expensive” is not an excuse anymore! Having a nice clean website will do wonders for your business. This is where you will lead clients to from all of the methods above. You should have all your services and best reviews/photos on your website.

Hope you guys enjoyed this post, give it a like if you got a lot of value from it!

I’d like to hear any comments or questions you have! 😄👇