Robert Greene is an author known for his books on strategy, power, mastery, and seduction. The 48 Laws of Power, perhaps Greene's most famous book, found a particularly passionate audience among rappers and musicians, as the book resonates with the challenges and dynamics of the music industry. After 50 Cent read it, he approached Greene and the two collaborated on The 50th Law. It’s been mentioned in songs by Jay Z, Kanye West, UGK, Central Cee, MF DOOM, and Drake.

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