A few years ago, I had no idea why failing is important for my growth. In fact, i'd do anything in my power to avoid failure. But I became the person I am today (an entrepreneur, podcast host, and That Brand Bitch) by embracing “failure.” We have grown up with this notion that quitting things is akin to murder. Literally. 

People protect you from failure your whole life. And they don't want you to quit because they’re afraid of the implications of being a “quitter.”  In reality though, I’ve found that quitting shit I hated and falling flat on my face has helped me become my truest self. It’s helped me lean into who I am and what I'm here for, and has given me this opportunity to truly learn through experience and lean into what I actually enjoy. 

If you never quit something, or redirect your efforts and priorities, that really shows that you’re falling into what other people likely are wanting you to do with your life. Maybe you haven't had the audacity to truly step into who you are and take a freaking risk. So this is why failing is important. You learn exactly who you are and what you stand for at your lowest points. 

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