To deliver for its customers, Botify continues to reinvent how companies perform SEO. From those early days of the manual indexing of websites to the eras of keyword stuffing and anchor links, Botify is changing the landscape of optimization. In this extended conversation of The Transformation Debrief, Chris Hood, Digital Strategist at Google Cloud, hosts Pierre Couzy, Chief Technology Officer at Botify, and Robert Rothschild, Chief Marketing Officer at Botify, to discuss how they are helping drive more traffic and revenue with machine learning and artificial intelligence to reinvent how companies perform SEO.