That Solo Life, Episode 243: What They Think We Do, What We Really Do And How To Bridge The Gap

Welcome to the latest episode of "That Solo Life", the podcast passionately crafted for PR professionals by PR professionals. In this conversation, your hosts Michelle Kane and Karen Swim take you through the frustrations and challenges of people not understanding the role of public relations and the overlooked intricacies of articulating and demonstrating the value of public relations to clients and the public.

In this episode, you'll discover:

• The Perception Dilemma: Why the general public and even clients may have a skewed understanding of what public relations truly involves.
• Beyond Media Relations: How PR is much more than just press releases and media engagement; it's about vital strategic thinking and communication.
• Showcase Success: Why PR pros need to embrace measurement and demonstrating impact.
• Join the Conversation: An invitation to become a part of the growing Solo PR Pro community, where you'll find camaraderie and support from fellow professionals.

Key Takeaways:

• Recognizing the misunderstanding around the value of PR.
• Reflecting on the role of PR in shaping their own perceived value.
• Practical advice for PR pros to better communicate the wide array of services they offer.
• Effective strategies for PR pros to articulate their true value with confidence and clarity.

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Connect and Discuss:

Don't miss the opportunity to join the insightful discussions in the Solo PR Pro community. Connect with industry experts, exchange ideas, and get support from your colleagues.

Listen, engage, and grow with "That Solo Life." Happy listening!