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TSMP talks to Domenic Notarfrancesco, VP Consumer Products for United Soccer League. We dive deep into how the USL support their new franchise clubs as well as those already established professional and pre-professional clubs.This episode provides fascinating insight into the local community outreach program, research and development of a local fanbase and understanding what fits with the community demographic in order to become a successful new franchise. We hear about the structure of the USL, future plans, and discuss some of the challenges faced by the unique opportunity of building and launching a new sports organisation from the ground up.Domenic talks in detail of the journey that the USL is on and how the retail merchandise teams within their structure are seeing some great success with the approach they take.Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices

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Join our LinkedIn community by following our ThatSportsMerchPodcast page.

Host: Lee Hyde
Co-Host: Matt Hudson