Guest Roy underscores the importance of audacity in business, urging individuals to defy societal and educational norms that promote conformity over individuality. He champions the significance of being unique and disruptive, pushing beyond comfort zones and conventional approaches to foster innovation. He advocates for a strategic mindset that values feedback as a measure of success and encourages differentiation in satisfying customer needs. Roy introduces “strategic game planning” as a means to enact immediate action and move towards “blue oceans” of uncharted market spaces. He critiques the reliance on generic competitive advantages and stresses the creation of an “only statement” to clearly define one’s unique selling proposition. VISIT https://www.bedifferentorbedead.com/ FOLLOW https://www.linkedin.com/in/royosing/