Shannon, a digital marketing expert specializing in LinkedIn, shared her insights on the podcast. Her advocacy centers around empowering female founders and providing marketing solutions for small businesses, with a focus on niche targeting to reach specific audiences effectively. She champions LinkedIn as the key platform for B2B engagement, highlighting its business-centric environment and advising against costly advertising on platforms like TikTok and Facebook. Shannon also discussed leaving Facebook for mental health reasons and finding success by using tools like Duck Soup for LinkedIn outreach automation. Visit on LinkedIn