Episode from the podcastThe $100 MBA Show

MBA653 Must Read: The Brain Audit by Sean D’Souza

Released Monday, 13th June 2016

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MBA653 Must Read: The Brain Audit by Sean D’Souza

MBA653 Must Read: The Brain Audit by Sean D’Souza

Monday, 13th June 2016

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Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and […]

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The $100 MBA Show

Awarded Best of iTunes, The $100 MBA Show is a podcast where you simply get better at business with our practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want.Omar Zenhom (@TheOmarZenhom) shares some of the best lessons, concepts, examples and insights from inside The $100 MBA training and community. Omar also calls upon some of the industry's top experts as guest teachers on the show. Again, no backstories or promotions, just solid business lessons from the best in the game.

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