Episode from the podcastThe $100 MBA Show

MBA793 Must Read: Pre-Suasion by Robert Cialdini

Released Monday, 31st October 2016
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It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of seeing things in an honest, ethical way. Hear all about it: click play!

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Get the book here:
Pre-Suasion: A Revolutionary Way to Influence and …
by Robert Cialdini
The post MBA793 Must Read: Pre-Suasion by Robert Cialdini appeared first on The $100 MBA.

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