This talk was given by Mark at a conference from the food associations from Slovenia for their annual summit. The focus was on 'collective intelligence' as the industry tries to scale to meet changing customer needs, and feed a growing audience of demanding tourists.

The talk covered some of Mark's background in the innovation area with his work on idea management at Imaginatik, the company he founded following his doctoral research. It went into the importance of thinking collectively, and ended with some tips for how managers should behave to take advantage of the power of the crowd - being 'smart and super lazy'!

The talk can be found here - it is a Google Slide deck. Enjoy!