During the NFL Superbowl, there are commercials that feature some of the highest paid marketing projects. There is something in us that we can be drawn into something even when we are unaware something is going on. We even have feel-good chemicals such as dopamine that can be released in our bodies to make us feel good. This is what happens when we shop or do things that are exhilarating. The Apostle Paul gives us the way to live in a culture that is saturated with various dopamine raising experiences and not be drawn into the undercurrent.