011 - The future of gyms & fitness studios has been hotly debated for a while. The question is cranked up to 11 after COVID. Can studios and coaches appeal to a world that's become accustomed to the easy convenience of workouts at home? This e

3 No-Fluff, Positive Mindset Tactics For Fit Biz Owners

Dec 14th, 2020 28m 4s

010 - Can you become an elite business owner without a positive attitude or positive behaviors? Doubtful. This episode turns positivity into actual methods you can apply daily. That way, you’re both unbeatable in the face of business challenges

Are You Chasing Vanity Metrics or New Clients? Social Media Marketing with Monique Idemudia

Dec 7th, 2020 29m 37s

009 Social media marketing can attract new clients...or seduce you into chasing vanity metrics such as likes and followers. This episode interviews Monique Idemudia, owner of Dragon Digital Marketing, to discuss how you can be sure your social

The Power of Authority Marketing with Marianne Kane

Nov 30th, 2020 41m 51s

008 - Marketing is more than just Facebook ads. Or webinars. The best marketing builds trust. It elevates their opinion of your expertise. Which is why this episode explores how one of the fitness industry’s shining stars, Marianne Kane, used a

How to Create a White-Hot Urgency to Buy Now

Nov 23rd, 2020 20m 11s

007 Your prospects will take every chance possible to postpone buying your program or service. It’s your job to get them off the fence. You must deploy 3 critical strategies to create genuine urgency to buy. I cover this and a little extra in t

How to Create an Irresistible Offer They Can't Refuse

Nov 16th, 2020 21m 50s

006 - Most fitness businesses aren't great at creating compelling offers. This episode aims to fix that by explaining how to evaluate the "irresistibility" of your offers. And, yes, we'll use a cheesy infomercial from the 90's as the gold stand

Lead Nurturing & Follow-Up with Tom Jackobs

Nov 9th, 2020 40m 3s

005 - Ever struggle with following up on new leads? Or with how to nurture them so they became new clients? My first guest on this show, Tom Jackobs, is here to explain the importance of nurturing new leads in your sales process. Tom is a sales

Copywriting is Here, There, & Everywhere

Nov 2nd, 2020 20m 19s

004 - In this episode: 1) Discovery why copywriting is critical to anyone aiming for multiple six-figures in their business (and especially beyond); 2) Three instantly effective resources & strategies for improving your copy for when you're not

The 40-Year Old Podcast Virgin

Oct 25th, 2020 18m 26s

001 - The inaugural show! Do you need to have a million-dollar fit biz to listen? I'll explain. Plus, a marketing lesson on why I believe two young brothers who started a YouTube channel just one year ago now have more than TEN TIMES the follow

The Myth of "Deliver Free, Weekly Content & People Will Buy"

Oct 25th, 2020 18m 16s

002 - In this 3-part series, I question a few sacred cows of online business strategy. In part one of this series, I challenge the notion that "If you simply provide free content on a regular basis to your audience, they will be ready to buy fr

The Case Against Emailing Your List Once Per Week

Oct 25th, 2020 15m 58s

003 - Don't' want to miss out on a deeper relationship with your audience or more sales? It's time to rethink the artificial limit of emailing your audience only once per week. This is the second installment in my series of how online business

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