Welcome to the 9Innings Podcast where we Educate, Empower and Engage.

ON THIS WEEKS PODCAST: Are you curious about the most valuable lesson in personal finance? In this engaging podcast, Kevin Thompson, founder and CEO of 9i Capital Group, sits down with Mary Carlson, a PhD and adjunct professor, to uncover the secrets of financial behavior and psychology. They dive deep into the importance of understanding people's behavior when it comes to money and how it impacts their financial decisions. Mary, with her extensive background in finance and financial therapy, shares her insights on bridging the gap between academia and the real world, and the power of merging academic research with practical knowledge. Get ready to explore the fascinating world of behavioral economics and learn how cognitive biases and heuristics affect our financial choices. Discover how understanding your own money history and behavior can lead to better financial planning and decision-making. Don't miss out on this eye-opening conversation that will change the way you think about personal finance.