In this episode of the " 9Innings Podcast," Kevin Thompson, CEO of 9i Capital Group, explores the fiduciary rule's influence on the financial industry. He clarifies the rule's intent to ensure advisors prioritize client interests, highlighting its significance for CFP®s and the alignment it creates between advisors and clients. Thompson discusses the rule's benefits for investor protection but also acknowledges the challenges it poses, such as higher compliance costs and potential restrictions on investor choice. He concludes by stressing the rule's role in fostering trust and transparency in financial advisory relationships.