Keywords is an invaluable approach to understanding culture.
Created by Raymond Williams, the godfather of cultural studies, a keywords approach enables brands to analyse and understand culture at a deep and meaningful level.
Qualitatively different from the traditional trends deck, it is a useful tool for any organisation that strives to be culturally connected.
Here we explore it’s benefits as a methodology, and how you can begin to apply it.
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The post Episode #13: Keywords appeared first on Coin Research.
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