SHOW PROFILE

Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.

GUEST PROFILE

Tania Saez is a marketing consultant specializing in demand generation, GDM strategy, content strategy, and ABM. She is based in Spain, working with clients in Europe (mostly France) and the US. She has worked in different sectors that include SAAS, FinTech, Blockchain, AI, FoogTech and E-Commerce.

Her achievements include launching 50 new products in 30 new countries, managing growth hack for 2 high growth startups in European and American markets, and she has launched her own e-commerce startup, 80Days that received international media and magazines coverage and reached scalability.

She has a penchant for learning new tools, frameworks and strategies, and networking with other professionals from whom she believes she can learn a lot.

• Linkedin Profile: https://www.linkedin.com/in/taniasaezf/
• Email Address: [email protected]

HOST PROFILE

Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.

Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.

In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.

He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.

You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.

• LinkedIn: https://linkedin.com/in/arung
• Company Website: https://www.recotap.com

KEY TAKEAWAYS

• Shifting from Leads to Revenue: The Evolution of ABM
• ABM Mindset: Patience, Holistic Views, and Strategic Laser-Cutting
• Execution Challenges: Tania's Global Perspective from Spain to the US
• Winning Executive Buy-In: Overcoming the Time-Intensive Nature of ABM
• Startup Success: Direct Mail and Personalized Gifts in ABM Campaigns
• ABM on a Budget: Human Elements Over Technology
• Is ABM Right for You? Assessing Readiness and Strategy Diagnosis
• External Influence: The Consultant Advantage in Driving Change
• Team Buy-In and Resistance: Gradual Changes and External Perspectives
• Overcoming ABM Execution Challenges: Market Knowledge, Content Creation, and Strategic Assets
• Validating ICP and Targeting: Avoiding Assumptions for Effective ABM Campaigns

Join us as we dive deep into Account-Based Marketing (ABM) strategies with Tania Saiz, exploring the mindset shifts, execution challenges, and successful strategies that lead to revenue-driven success.

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Have any feedback? Write to us at [email protected]

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Post-Production: Kelkoo Productions. ([email protected])

Audio Credits: Space by Music Unlimited