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B2B Customer Experience Is All About Culture

B2B Customer Experience Is All About Culture

Released Tuesday, 19th March 2024
Good episode? Give it some love!
B2B Customer Experience Is All About Culture

B2B Customer Experience Is All About Culture

B2B Customer Experience Is All About Culture

B2B Customer Experience Is All About Culture

Tuesday, 19th March 2024
Good episode? Give it some love!
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Anna-Maija Tanninen is a female entrepreneur who started CX Agency in Helsinki, Finland. CX Agency helps B2B companies successfully develop and lead customer-centric changes through services like customer experience strategy to business design.

Previously she was a partner at Futurelab and a management consultant with Accenture and elevator company Kone.

To use a terrible pun, Anna-Maija can LIFT all your programs. 

In this episode, she talks about culture: “To understand if we truly are customer-centric, we cannot observe culture from the corporate level only. We should have ways to experience the culture from the frontline, as well.”

You won't want to miss Anna-Maija's insights on “Silent Information” and her top three tips for B2B CX.

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