I spent most of my adult life struggling in business. Recently I learned one of the most valuable things I’ve ever learned and I wish I remembered who taught it to me because I would give them the credit they deserve.

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This simple fact has transformed everything that Active Life does from a marketing and messaging perspective. It has revolutionized our company.

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You need to know the answer to four questions.

1. What problem do I solve?
2. How do I solve it?
3. Why am I uniquely suited to solve it?
4. Who has it?

Know the answers to these questions and dominate.

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Enjoy this podcast for details and anecdotes.

@ActiveLifeRx @SeanPastuch

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