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We are talking about changing marketing strategy, JC Penny, undergoing another shift in their strategy apologizes to consumers. Will it work? Is Mountain Dew’s newest campaign commercial in the “Goat Series” pushing the limit of good taste? Natalie Zmuda, Reporter and Editor at Advertising Age, weighs in.

In studio guest Dr. Bob Kaufmann of the egionally based Kaufmann Chiropractic talks to us about their marketing strategy, successes and roadblocks they have had. Dr. Kaufmann also covers where he advertises, why he is popular on Twitter and how Eastern medicine has gained popularity in the last decade.