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We are talking big. How big? TEXAS sized big! The great state of Texas is a brand all unto themselves. We talk about Matt’s trip to the lone star state and what they’ve done to separate themselves from the other 49.

Speaking of separating, KFC takes the chicken off the bone in their newest campaign “I ate the bones!” Special call in guest Jason Marker the CMO of KFC talks about the new campaign and how KFC wants to be your preferred lunch choice.