Baring its little gnashers and making its increasingly loud voice heard, GOAT is now moving into toddler territory after dazzling its way through year one. The Nova Entertainment-owned millennial mobile brand, fuelled by irreverence and razor-sharp creativity, has spent one year in the market serving up content in a way that no other brand has. AdNews associate publisher Nicola Riches sits down with editor Melissa Matheson and digital commercial director Kane Reiken to hear what it's been like to launch a media brand in times when launching a media brand is almost considered madness. We also reveal that GOAT does not stand for Greatest Of All Time after all.

See acast.com/privacy for privacy and opt-out information.