Wayne Blodwell
The AdPodEpisodes
Episodes of The AdPod
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In this episode Wayne chats with Christopher Kenna who is the Founder and North America CEO of Brand Advance Group, a collection of companies which help brands and agencies reach under-represented audiences via technology. Christopher is one of
Wayne is joined by Myles Younger who is head of innovation and insights at U Of Digital. Myles experience spans all sides of the industry and in this episode Wayne & Myles chat about knowledge asymmetry, what the impact of it is, where it exist
In this episode Wayne is joined by Ana Milicevic, Co-Founder at Sparrow Advisers, a leading digital advisory firm.Media is the location in which ads are consumed, so a pretty important topic for an advertising podcast to cover! Ana speaks about
In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with dema
Welcome back to another season of The AdPod! In this episode Wayne is joined by a new co-host and they discuss what is upcoming for Season 4. Hosted on Acast. See acast.com/privacy for more information.
In the series finale, Wayne chats with Avinash Kaushik about AI in Digital Marketing. Avinash is a well renowned digital marketing expert spending 15 years at Google and how he's Chief Strategy Officer at Croud.In this episode Wayne and Avinash
In this episode Wayne is joined by Paul Gubbins. Paul is VP of CTV Strategy at Publica and one of the most known well people in the world on programmatic.Wayne and Paul chat about how Paul got into the digital industry, how & why to upskill in
In this episode Wayne sits down with Tom Triscari, a programmatic economist and founder of Lemonade Projects. Tom helped the ANA (association of national advertisers in the USA) with their long awaited report into the programmatic supply chain.
In this episode Wayne chats with Ed Steer, Founder and CEO of leading recruitment firm Sphere Digital Recruitment about the digital advertising job market. They discuss how the hiring process is changing, the role of contractors, the current jo
This week Wayne is joined by the fantastic Julia Shullman, an independent data privacy advisor. Julia is an expert in data privacy and has incredible experience related to online advertising and personal data. The US data privacy laws are hard
This week Wayne sits down with Ollie Shayer who is the Omni-Media Director at Boots UK.In this episode they discuss the rise of retail media networks. Ollie's role covers both the buy and sell side at Boots UK, so provides fantastic perspective
In this episode Wayne chats with Dan Larden, Dani Stewart and James Diba from TPA Digital, a leading AdTech consultancy.TPA Digital recently released a series of whitepapers on the future of AdTech which can be found using the links below and i
In this episode Wayne chats with Tom Denford who is the CEO of ID Comms, a global digital media consultancy. In this episode Wayne & Tom chat about media agency pitches.Media agency pitches are quite an unknown entity for those on the outside,
In this episode Wayne chats with media legend Rob Webster about digital measurement. Digital measurement is one of the highest priorities for advertisers today and Rob shares his experience and expertise on how they should consider the topic, p
In this episode Wayne chats with Helene Parker & Shiv Gupta about the role of education in the digital media industry. They talk about balancing 'on the job' education vs 'extra-curricular', whether or not graduates are ready for the industry w
In this episode Wayne chats with Rachel Smith the Co-Founder and CEO of ExchangeWire. They talk about the role of the trade press, how it has evolved and what to expect from it in future. Hosted on Acast. See acast.com/privacy for more informat
Welcome back to a new season of The AdPod! In this episode Wayne chats with world renowned ad fraud expert, Dr Fou. Hosted on Acast. See acast.com/privacy for more information.
In this episode of The AdPod, Wayne sits down with author, TV presenter and consultant, Tom Goodwin, on trends from 2022 and predictions for 2023.This episode is full of interesting thoughts on remote working, monetizing time, brand building vs
In this episode of The AdPod, Wayne chats about Programmatic Transparency with Rachel Mervis, Global Programmatic Capability Lead at Kimberly-Clark.In this episode they cover how you can achieve it, why it's important and plenty of practical ti
This week Wayne is joined by Gurman Hundal from MIQ to talk about Managed Services. Managed services have had a huge part to play in the growth of digital advertising but sometimes their value can be misunderstood - in this episode Wayne and Gu
In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of
In this episode Wayne chats to Alex Cone, a Data Privacy and Protection advisor who has worked with companies like the IAB Tech Lab. In this episode Wayne & Alex chat about the industry solutions, existential privacy questions, global implement
In this episode of The AdPod Wayne sits down to chat with Fern Everall, Global Chief Strategy Officer at Hybrid Theory. They discuss the evoluton of the service layer, the different types of companies within it, the roles they serve and the evo
In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode
In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.In this episode they cover what an algorithm is, how they can be applied in media buying, what m
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