You're probably thinking, "You must not know who you're talking to here! I'm a seasoned veteran of sales wars. I know how to prepare!" Well, not so fast. What if there were new ways of preparing for the typical sales call that you hadn't thought of before? And what if one of those preparation points had to do with "your mental framework"? Well, it does. In this episode, Bill and Bryan cover part 1 (of 2) on the skill of 'call preparation.'