USHA Grinders recently came up with an ad film for their tie-up with the Mithali Raj biopic, Shabash Mitthu. The highlight of the ad was the pun, 'Better Batter'.

The grinders make 'better batter'.

Mithali Raj is a 'better batter'.

Get it?

Cringed?

Yeah, I did too.

But there's more to question and observe.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan analyses USHA Grinders' 'Better Batter' ad and looks at it from the lens of gender stereotypes in advertising!

Tune in to know more!

Check out the YouTube video here:

Advertisements link:

1. https://www.youtube.com/watch?v=jssQPUaBPtc&ab_channel=Usha

2. https://www.youtube.com/watch?v=e6gfaMlsuT4

3. https://www.youtube.com/watch?v=QQWvxKdUgik&ab_channel=LiebherrAppliancesIndia

4. https://www.youtube.com/watch?v=h03H-e0rpCM&t=1s&ab_channel=VimIndiaOfficial

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