Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.

Tune in to know more!

Check out the YouTube video here: https://youtu.be/xAB5MKIMFPc

Check out the Ads here: 

• Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description
• Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM
• MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job
• Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336
• Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html
• Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O
• Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw 
• Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU 

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

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