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CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

Released Friday, 18th July 2014
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CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

CEO of GSDM Idea City Roy Spence Explains How He Found Purpose For Writing His New Book, It’s Not What You Sell, It’s What You Stand For

Friday, 18th July 2014
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Co-host Brad Forsythe interviews Roy Spence, co-author of It’s Not What You Sell, It’s What You Stand For. Roy is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful...

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The Advertising Show

A weekly podcast focusing on advertising, marketing, branding, traditional media, digital and new media alternatives, sales and customer relations. Co-hosted by Brad Forsythe and Ray Schilens, the show features guest interviews with national and international industry leaders. The program highlights late breaking industry news and discusses advertising issues, marketing trends and contemporary brand strategies. As advertising professionals, Brad and Ray have seen firsthand how companies struggle with developing a successful marketing and advertising program. The Advertising Show helps inform listeners to make more accurate decisions for their business in an educational and entertaining presentation.

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