Your host, Candace Chatman, is back with more truth bombs. In this episode, she discusses how the coaching world is SERIOUSLY changing and what you need to look out for as you grow your coaching business in 2023.

Coaching trends that you will see in 2023 are:

• Less tolerance for unethical sales practices
  • People are over the 'big promises' of making 10k in a week. They are looking for REAL, tangible results.Candace talks about the negative impact of overselling what you can deliver and how that will hurt your business in the long run. 
• Less tolerance for programs that don’t deliver
  • If you can’t do it, don’t offer it. Coaching is not a new concept anymore and people are more discerning of the programs they put their money into. Candace breaks down the importance of knowing where you're at in business, what you can offer, and being HONEST about all of it.
• Authenticity in marketing
  • With platforms like TikTok and YouTube shorts booming, potential clients are leaning towards short form videos to understand you and your product. Candace discusses the crucial role of authenticity in your marketing strategy and how to implement it with the changing algorithms in 2023.

Candace also talks about: 

• Why personal interactions with people will bring much better results
• To expect to face more rejection than the prior year (due to shitty programs, fake biz coaches, recession)
• Using energy to sell
• Why personalized videos matter
• How you’re more than just a coach 

Follow Candace on Instagram: @candacechatman_

Visit her website: https://candacechatman.com/

Join Candace as she breaks down business strategies, mindset shifts, and how to sustain a healthy work-life balance through the approach of selling on social media. Candace Chatman has been featured on NBC, CBS, Yahoo Finance, FOX News, and Disrupt. Candace has partnered and worked for some of the largest technology companies in areas of Sales and Marketing. 

Before she went full-time in her coaching business, she worked for one of the world's leading data analytics companies in B2B sales and spearheaded the creation of their Events and Marketing business. Candace's goal is to empower entrepreneurs to make the tough decisions, because the afraid, don’t get paid.