In this episode of "The Afraid Don't Get Paid," Candace discusses the first step in becoming a known leader online - deciding that one is a leader. The saying "You are what you think you are" applies here, as believing that one is a leader will cause them to act like one and become one. Additionally, one's confidence in their abilities will inspire others to believe in them as well. 

According to renowned Christian author Leroy Eims, a leader is someone who sees more, farther, and before others do. Being a leader is not just about having the title or position but having the vision, passion, and ability to inspire others to follow one's message and mission. 

Candace debunks the myth that coaches need to know exactly what their brand is from the beginning. Instead, she encourages listeners to let their leadership create their brand. Candace explains that a personal brand is the foundation of one's online presence and represents who they are, what they stand for, and how they can help their clients achieve their goals. 

To create a compelling personal brand, Candace shares tips and strategies that have worked for her and other successful coaches. She explains how to build a strong personal brand by taking the initiative to create new ideas, responding to market gaps and needs within one's content and coaching, and creating a movement by building one's platform, gathering like-minded people, and leading the way. 

Follow Candace on Instagram: @candacechatman_
Visit her website: https://candacechatman.com/

Check out The CEO VIP Weekend Experience in D.C.

What's included in this Experience:

• 5 hours together virtually or here in D.C. covering 
  • Sales 
  • Content
  • Lifestyle strategy
• Brand photoshoot 
• Website redesign 
• Luxury experience

Everything you need from systems, to mindset to making your first $100k this year.

MAJOR BONUS ALERT: If you join me in person, you will also get a luxury photoshoot at one of the best hotels in D.C. Go into 2023 with a sales and marketing plan for the year and a killer social media feed.

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Join Candace as she breaks down business strategies, mindset shifts, and how to sustain a healthy work-life balance through the approach of selling on social media. Candace Chatman has been featured on NBC, CBS, Yahoo Finance, FOX News, and Disrupt. Candace has partnered and worked for some of the largest technology companies in areas of Sales and Marketing. 

Before she went full-time in her coaching business, she worked for one of the world's leading data analytics companies in B2B sales and spearheaded the creation of their Events and Marketing business. Candace's goal is to empower entrepreneurs to make the tough decisions, because the afraid, don’t get paid.