We talk a lot on this show about how it takes people, process, data, and platforms working well together to make a successful company. Today we’re going to talk about the critical principles needed to effectively build an extraordinary team to help achieve your goals, whether you are an enterprise organization or a startup.To help me discuss this topic, I’d like to welcome Martin Gonzalez, Principle: org, talent, leadership development for AI research, Tech & Society, Core Engineering at Google and Co-author of The Bonfire Moment. ResourcesListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hdHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycvDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.companyLearn more about your ad choices. Visit megaphone.fm/adchoices