In this edition of The Aidan Project, Aidan is talking to Dr. Gleb Tsipursky of the Pro-Truth Pledge about the battle for honest discourse. This is an important consideration. During a speech at the White House in January 2017, Donald Trump’s Press Secretary at the time, Sean Spicer, famously said: “This was the largest audience to ever witness an inauguration, period, both in person and around the globe.” This statement has been endlessly mocked, but, in more serious terms, it has come to represent, as stated shortly afterwards without irony by Trump advisor, Kellyanne Conway, as not being a lie, but an entirely different version of the truth. Spicer, explained Conway, was not being dishonest, but was dealing in “alternative facts”. Comparisons to George Orwell’s Nineteen Eighty-Four were manifestly obvious and, indeed, were deeply indicative of a very real problem. What is the answer to alternative facts? Utilising research in behavioral science, Dr. Tsipursky is leading a team effort to address post-truth politics, fake news, and those unscrupulous alternative facts. Dr. Tsipursky is asking people, be they members of congress or members of the public, to sign the Pro-Truth Pledge as a commitment to deal in only one type of fact, and not the alternative variety. Dr. Tsipursky explains the motivation behind this movement, and outlines his hopes for a more honest arena of public discourse. Why are humans so easily misled? What can be done about fake news? Is it possible that Donald Trump would sign such a pledge? How has social media been manipulated to spread misinformation, and can this be prevented? These questions, including a fascinating look at why humans are, from an evolutionary standpoint, poorly equipped to deal with the modern age, are featured in this episode. For more information on the Pro-Truth Pledge, or to sign the pledge, head to https://www.protruthpledge.org/take-the-pro-truth-pledge/ Expanded show notes are available at https://theaidanproject.org/