Welcome to Episode 83 of "The Akeshi Akinseye Podcast." In this episode, we dive into effective strategies for utilizing the off-season in the event planning industry. This is the time to reflect, innovate, and prepare for the upcoming peak season. Host Akeshi Akinseye shares practical tips, strategies, and takeaways to help you grow and prepare during this quieter period.

What's In This Episode:

• Deep Dive into Reflection:

• Learn how to critically assess your past events with a focused retrospective analysis.

• Understand the importance of creating a Success and Improvement Matrix.

• Discover how to transform observations into actionable insights for future events.

• Educate and Innovate:

  • Strategies for staying abreast of the latest trends in the wedding and event planning industry.

  • Tips on how to integrate new trends into your services while maintaining your brand’s integrity.

  • The significance of continuous learning and where to find valuable resources for inspiration.

• Business Housekeeping:

  • Guidance on updating and showcasing your best work in your portfolio.

  • Tips for refreshing the content and design of your website, including SEO optimization.

  • How to update and innovate your marketing strategies and materials to reflect your current brand and services.

• Networking and Collaboration:

  • The importance of engaging in networking activities during the off-season.

  • Open discussions on the learning platform to share progress, challenges, and insights.

• Closing Session:

  • Setting goals and strategies for the upcoming peak season.

Homework/Task:

Each section of this episode comes with actionable homework designed to implement the learnings in real-time. Listeners are encouraged to:

• Conduct a post-event analysis using the provided template.

• Research and integrate a current trend into their services.

• Update a section of their portfolio or website and plan a marketing material makeover.

Subscribe & Engage:

If you found this episode insightful, please subscribe, rate, and review on your favorite podcast platform. Share your progress and insights on these tasks using #TheAkeshiAkinseyePodcast. Let's grow and prepare together for a successful season ahead!

Connect with Akeshi:

• Instagram: @AkeshiAkinseye

• Website: AkeshiAkinseye.com

• Explore Kesh Events for more on luxury wedding planning and design.

This episode is a guide to making the most of the off-season, filled with actionable advice and insights to help you grow and prepare for your busiest times. Join us and transform this season into a period of significant development and success.